Inspired by Leondis’ love of Toy Story (1995), the film was fast tracked into production in July 2015 after the bidding war and the project was officially announced in April 2016, originally titled EmojiMovie: Express Yourself. Most of the lead cast members were hired throughout the rest of the year. The Emoji Movie had a production time of two years, shorter than most other animated films. The marketing of the film drew a negative response from the public and an internet backlash, before the film’s release.
The Emoji Movie premiered on July 23, 2017, at the Regency Village Theatre and was theatrically released in the United States on July 28. It was a commercial success, grossing over $217 million worldwide against a $50 million production budget. The film was panned by critics, who criticized its script, humor, use of product placement,[4] tone, voice performances, lack of originality, and plot, with negative comparisons to other animated films such as Wreck-It Ralph (2012), The Lego Movie (2014), and Inside Out (2015).[5]The Emoji Movie was nominated for five awards at the 38th Golden Raspberry Awards, a parody award show honoring the worst of cinema, winning four, including Worst Picture. It is the first animated film to win in any of those categories.[6] It is frequently ranked as the worst film of 2017, as well as one of the worst animated films ever made.[7]
Plot
Gene is an emoji that lives in Textopolis, a digital city inside the smartphone of a middle school student, Alex. He is the son of two meh emojis named Mel and Mary and, unlike other emojis, he is able to make multiple expressions, which is frowned upon. His parents are hesitant about him going to work, but Gene insists so that he can feel useful. Upon receiving a text from his love interest Addie McCallister, Alex decides to send her an emoji. Gene is selected, who unintentionally makes a panicked expression and wrecks the text center. He is called in by Smiler, a smiley emoji and leader of the text center, who concludes that Gene is a “malfunction” and therefore must be deleted. Gene is chased by bots but is rescued by Hi-5, a once-popular emoji who has since lost his fame due to lack of use. Hi-5 tells him that he can be fixed if they find a hacker, so the two go on an adventure; Gene to become a “normal” emoji, and Hi-5 to regain his popularity.
Smiler sends more bots to look for Gene when she finds out that he has left Textopolis, as his actions have caused Alex to think that his phone needs to be fixed. Gene and Hi-5 come to a piracyapp where they meet a hacker emoji named Jailbreak, who wants to reach Dropbox so that she can live in the cloud. The trio is attacked by Smiler’s bots, but manage to escape into the game Candy Crush. Jailbreak reveals that Gene can be fixed in the cloud, and the group goes off into the Just Dance app. While there, Jailbreak is revealed to be a princess emoji who fled home after tiring of being stereotyped. They are once again attacked by bots, and their actions cause Alex to delete the Just Dance app. Gene and Jailbreak escape, but Hi-5 is taken along with the app and ends up in the trash.
Mel and Mary go searching for their son and have a very lethargic argument. They reconcile in the Instagram app when Mel reveals that he is also a malfunction, explaining Gene’s behavior. While traveling through Spotify, Jailbreak admits that she likes Gene the way he is and says he should not be ashamed of his malfunction. The two start to fall in love and Gene debates his choice to change himself. They make it to the trash and rescue Hi-5, but are soon attacked by a bot upgraded with illegal malware. They evade it by entangling its arms and enter Dropbox, where they encounter a firewall. After many attempts, the gang gets past it with a password being Addie’s name and make it to the cloud, where Jailbreak prepares to reprogram Gene. Gene admits his feelings for Jailbreak, but she wishes to stick to her plan of venturing into the cloud, unintentionally causing Gene to revert to his apathetic programming out of heartbreak. Suddenly, the upgraded bot sneaks into the cloud and captures Gene, prompting Hi-5 and Jailbreak to go after him with a Twitter bird summoned by Jailbreak in her princess form.
As Smiler prepares to delete Gene, Mel and Mary arrive. Mel reveals to everyone that he is also a malfunction, prompting Smiler to threaten to delete him as well. Jailbreak and Hi-5 arrive and disable the bot, which falls on top of Smiler. Alex has since taken his phone to a store in hopes that a factory reset performed by technical support would restore his phone’s functionality, which would entail total destruction of Gene’s world should such operation complete. Out of desperation, Gene prepares to have himself texted to Addie, making numerous faces to express himself. Realizing that Addie received a text from him, Alex cancels the factory reset just as it nearly finishes, saving the emojis and finally getting to speak with Addie, who likes the emoji Alex sent. Gene accepts himself for who he is and is celebrated by all of the emojis.
In a mid-credits scene, Smiler has been relegated to the “loser lounge” with the other unused and forgotten emojis for her crimes, wearing numerous braces due to her teeth being chipped by the bot, and playing and losing a game of Go Fish.
Liam Aiken as Ronnie Ramtech, one of the two programmers that select which Emoji to display on a phone
Production
Development
The film was inspired by director Tony Leondis‘ love of Toy Story (1995).[21] Wanting to make a new take on the concept, he began asking himself, “What is the new toy out there that hasn’t been explored?” At the same time, Leondis received a text message with an emoji, which helped him realize that this was the world he wanted to explore.[21] In fleshing out the story, Leondis considered having the emojis visit the real world. However, his producer felt that the world inside a phone was much more interesting, which inspired Leondis to create the story of where and how the emojis lived.[21] As Leondis is gay, he connected to Gene’s plight of “being different in a world that expects you to be one thing”, and in eventually realizing that the feeling held true for most people, Leondis has said the film “was very personal”.[21]
In July 2015, it was announced that Sony Pictures Animation had won a bidding war against Warner Bros. Pictures and Paramount Pictures over production rights to make the film,[22] with the official announcement occurring at the 2016 CinemaCon.[23] The film was fast-tracked into production by the studio after the bidding war. Unlike most other animated films, the film had a production time of two years, as there were concerns that the movie would become outdated due to the evolution of phone technology.[24]
Casting
On World Emoji Day on July 17, 2016, Miller was announced as the lead.[9] Leondis created the part with Miller in mind, although the actor was initially hesitant to play the role, only accepting after Leondis briefed him on the story.[25] Leondis chose Miller because “when you think of irrepressible, you think of TJ. But he also has this surprising ability to break your heart”.[25] In addition, Miller also contributed some re-writes.[26] In October 2016, it was announced that Ilana Glazer and Corden would join the cast as well.[10] Glazer was later replaced by Anna Faris.[12]Jordan Peele stated that he was initially offered the role of “Poop” (a part that would ultimately go to Patrick Stewart), which he said led to his decision to retire from acting.[27]
Music
The film’s score was composed by Patrick Doyle,[28] who previously composed the score for Leondis’ Igor (2008).[29] Singer Ricky Reed recorded an original song, “Good Vibrations”, for the film.[30] While also voicing a character in the film, Christina Aguilera‘s song “Feel This Moment” was also used during the film.[31]
Marketing
On December 20, 2016, a teaser trailer for the film was released, which received overwhelming criticism from social media users, collecting almost 22,000 “dislikes” against 4,000 “likes” within the first 24 hours of its release.[8] A second trailer was released on May 16, 2017, which also received an extremely negative reception.[32][33] Sony promoted the release of the latter trailer by hosting a press conference in Cannes, the day before the 2017 Cannes Film Festival, which featured T.J. Miller parasailing in.[34]Variety called the event “slightly awkward”,[35] and The Hollywood Reporter described it as “promotional ridiculousness”.[34]
Sony Pictures was later criticized after the film’s official Twitter account posted a promotional picture of a parody of The Handmaid’s Tale, featuring Smiler. The parody was considered to be “tasteless” due to the overall themes of the work, and the image was deleted afterward.[36][37]
On July 20, 2017, Sony Pictures invited YouTube personality Jacksfilms to the world premiere and sent him a package containing various Emoji Movie memorabilia including fidget spinners, face masks, and a plushie of the poop emoji. Jacksfilms had sarcastically praised the movie on his YouTube channel four months prior.[44][45]
Release
The Emoji Movie premiered on July 23, 2017, at the Regency Village Theatre in Los Angeles.[46] It was initially scheduled for release on August 11,[47] but was later moved up to August 4,[48] and finally July 28.[49] In theaters, The Emoji Movie was accompanied by the short film Puppy! (2017)[50]
The Emoji Movie grossed $86.1 million in the United States and Canada and $131.7 million in other territories, for a worldwide total of $217.8 million, against a production budget of $50 million.[3]
The film was released on July 28, 2017.[53]The Emoji Movie grossed $10.1 million on its first day, including $900,000 from Thursday night previews.[54] The film debuted at second place behind Dunkirk, grossing $25.7 million from 4,075 theaters.[55] Its second weekend earnings dropped by 50% to $12.4 million,[56] and followed by another $6.5 million the third weekend.[57]The Emoji Movie completed its theatrical run in the United States and Canada on November 30, 2017.[58]
Review embargoes for the film were lifted midday July 27, only a few hours before the film premiered to the general public, in a move considered among several tactics studios are using to try to curb bad Rotten Tomatoes ratings.[59] Speaking of the effect embargoing reviews until last minute had on the film’s debut, Josh Greenstein, Sony Pictures president of worldwide marketing and distribution, said, “The Emoji Movie was built for people under 18 … so we wanted to give the movie its best chance. What other wide release with a score under 8 percent has opened north of $20 million? I don’t think there is one.”[59]
Critical response
The Emoji Movie was widely panned by film journalists, and it is widely considered to be one of the worst movies ever made. On the review aggregator website Rotten Tomatoes, The Emoji Movie has an approval rating of 6% based on 134 professional reviews, with an average rating of 2.9/10. The website’s critics’ consensus displays a no symbol emoji (🚫) in place of text.[60]Metacritic, which uses a weighted average, assigned The Emoji Movie a score of 12 out of 100 based on 26 critics, indicating “overwhelming dislike”, becoming the lowest-rated animated film on the site.[61] Audiences polled by CinemaScore gave the film an average grade of “B” on an A+ to F scale.[53]
David Ehrlich of IndieWire gave the film a D, writing: “Make no mistake, The Emoji Movie is very, very, very bad (we’re talking about a hyperactive piece of corporate propaganda in which Spotify saves the world and Sir Patrick Stewart voices a living turd), but real life is just too hard to compete with right now.”[62]Alonso Duralde of TheWrap was also critical of the film, calling it “a soul-crushing disaster because it lacks humor, wit, ideas, visual style, compelling performances, a point of view or any other distinguishing characteristic that would make it anything but a complete waste of your time”.[19]
Glen Kenny of The New York Times described the film as “nakedly idiotic”, stating that the film plays off a Hollywood idea that the “panderingly, trendily idiotic can be made to seem less so”.[63]Owen Gleiberman of Variety lambasted the film as “hectic situational overkill” and “lazy”, writing, “[t]here have been worse ideas, but in this case the execution isn’t good enough to bring the notion of an emoji movie to funky, surprising life.”[18] Writing in The Guardian, Charles Bramesco called the film “insidious evil” and wrote that it was little more than an exercise in advertising smartphone downloads to children.[64] Reviewers like The Washington Post, The Guardian, the Associated Press, The New Republic, the Hindustan Times also cited the film’s negative comparisons and similarities to Inside Out (2015), Toy Story (1995), Foodfight! (2012), The Lego Movie (2014), Wreck-It Ralph (2012), The Angry Birds Movie (2016), and Bee Movie (2007), among others.[a]
Nigel Andrews of the Financial Times, however, gave the film 3/5 stars, writing: “Occasionally it’s as if The Lego Movie is reaching out a long, friendly arm to Inside Out and falling into the chasm between. But the film is inventive too”,[78] while Jake Wilson of The Sydney Morning Herald gave the film 4/5 stars, calling it “a rare attempt by Hollywood to come to grips with the online world”.[79]
Screen Rant later placed it at #6 of their 10 Terrible Movies You Don’t Have to See to Know They’re Bad list.[80]
An emoji (/ɪˈmoʊdʒiː/ih-MOH-jee; plural emoji or emojis;[1]Japanese: 絵文字, Japanese pronunciation: [emoꜜʑi]) is a pictogram, logogram, ideogram, or smiley embedded in text and used in electronic messages and web pages. The primary function of modern emoji is to fill in emotional cues otherwise missing from typed conversation as well as to replace words as part of a logographic system.[2] Emoji exist in various genres, including facial expressions, expressions, activity, food and drinks, celebrations, flags, objects, symbols, places, types of weather, animals, and nature.[3]
Originally meaning pictograph, the word emoji comes from Japanese e (絵, ‘picture’) + moji (文字, ‘character’);[4] the resemblance to the English words emotion and emoticon is purely coincidental.[5] The first emoji sets were created by Japanese portable electronic device companies in the late 1980s and the 1990s.[6] Emoji became increasingly popular worldwide in the 2010s after Unicode began encoding emoji into the Unicode Standard.[7][8][9] They are now considered to be a large part of popular culture in the West and around the world.[10][11] In 2015, Oxford Dictionaries named the Face with Tears of Joy emoji (😂) the word of the year.[12][13]
The emoji was predated by the emoticon,[14] a concept implemented in 1982 by computer scientist Scott Fahlman when he suggested text-based symbols such as 🙂 and 🙁 could be used to replace language.[15] Theories about language replacement can be traced back to the 1960s, when Russian novelist and professor Vladimir Nabokov stated in an interview with The New York Times: “I often think there should exist a special typographical sign for a smile — some sort of concave mark, a supine round bracket.”[16] It did not become a mainstream concept until the 1990s, when Japanese, American, and European companies began developing Fahlman’s idea.[17][18]Mary Kalantzis and Bill Cope point out that similar symbology was incorporated by Bruce Parello, a student at the University of Illinois, into PLATO IV, the first e-learning system, in 1972.[19][20] The PLATO system was not considered mainstream, and therefore Parello’s pictograms were only used by a small number of people.[21]Scott Fahlman’s emoticons importantly used common alphabet symbols and aimed to replace language/text to express emotion, and for that reason are seen as the actual origin of emoticons.
The first emoji are a matter of contention due to differing definitions and poor early documentation.[22][6] It was previously widely considered that DoCoMo had the first emoji set in 1999, but an Emojipedia blog article in 2019 brought SoftBank’s earlier 1997 set to light.[22] More recently, in 2024, earlier emoji sets were uncovered on portable devices by Sharp Corporation and NEC[23] in the early 1990s, with the 1988 Sharp PA-8500 harboring what can be defined as the earliest known emoji set that reflects emoji keyboards today.[24][6]
Wingdings icons, including smiling and frowning faces
Wingdings, a font invented by Charles Bigelow and Kris Holmes, was released by Microsoft in 1990.[25] It could be used to send pictographs in rich text messages, but would only load on devices with the Wingdings font installed.[22] In 1995, the French newspaper Le Monde announced that Alcatel would be launching a new phone, the BC 600. Its welcome screen displayed a digital smiley face, replacing the usual text seen as part of the “welcome message” often seen on other devices at the time.[26] In 1997, SoftBank’s J-Phone arm launched the SkyWalker DP-211SW, which contained a set of 90 emoji. Its designs, each measuring 12 by 12 pixels, were monochrome, depicting numbers, sports, the time, moon phases, and the weather. It contained the Pile of Poo emoji in particular.[22] The J-Phone model experienced low sales, and the emoji set was thus rarely used.[27]
In 1999, Shigetaka Kurita created 176 emoji as part of NTT DoCoMo‘s i-mode, used on its mobile platform.[28][29][30] They were intended to help facilitate electronic communication and to serve as a distinguishing feature from other services.[7] Due to their influence, Kurita’s designs were once claimed to be the first cellular emoji;[22] however, Kurita has denied that this is the case.[31][32] According to interviews, he took inspiration from Japanese manga where characters are often drawn with symbolic representations called manpu (such as a water drop on a face representing nervousness or confusion), and weather pictograms used to depict the weather conditions at any given time. He also drew inspiration from Chinese characters and street sign pictograms.[30][33][34] The DoCoMo i-Mode set included facial expressions, such as smiley faces, derived from a Japanese visual style commonly found in manga and anime, combined with kaomoji and smiley elements.[35] Kurita’s work is displayed in the Museum of Modern Art in New York City.[36]
Kurita’s emoji were brightly colored, albeit with a single color per glyph. General-use emoji, such as sports, actions, and weather, can readily be traced back to Kurita’s emoji set.[37] Notably absent from the set were pictograms that demonstrated emotion. The yellow-faced emoji in current use evolved from other emoticon sets and cannot be traced back to Kurita’s work.[37] His set also had generic images much like the J-Phones. Elsewhere in the 1990s, Nokia phones began including preset pictograms in its text messaging app, which they defined as “smileys and symbols”.[38] A third notable emoji set was introduced by Japanese mobile phone brand au by KDDI.[22][39]
Development of emoji sets (2000–2007)
The basic 12-by-12-pixel emoji in Japan grew in popularity across various platforms over the next decade. While emoji adoption was high in Japan during this time, the competitors failed to collaborate to create a uniform set of emoji to be used across all platforms in the country.[40]
Smiley faces from DOS code page 437
The Universal Coded Character Set (Unicode), controlled by the Unicode Consortium and ISO/IEC JTC 1/SC 2, had already been established as the international standard for text representation (ISO/IEC 10646) since 1993, although variants of Shift JIS remained relatively common in Japan. Unicode included several characters which would subsequently be classified as emoji, including some from North American or Western European sources such as DOS code page 437, ITC Zapf Dingbats, or the WordPerfect Iconic Symbols set.[41][42] Unicode coverage of written characters was extended several times by new editions during the 2000s, with little interest in incorporating the Japanese cellular emoji sets (deemed out of scope),[43] although symbol characters which would subsequently be classified as emoji continued to be added. For example, Unicode 4.0 contained 16 new emoji, which included direction arrows, a warning triangle, and an eject button.[44] Besides Zapf Dingbats, other dingbat fonts such as Wingdings or Webdings also included additional pictographic symbols in their own custom pi font encodings; unlike Zapf Dingbats, however, many of these would not be available as Unicode emoji until 2014.[45]
Nicolas Loufrani applied to the US Copyright Office in 1999 to register the 471 smileys that he created.[46] Soon after he created The Smiley Dictionary, which not only hosted the largest number of smileys at the time, it also categorized them.[47] The desktop platform was aimed at allowing people to insert smileys as text when sending emails and writing on a desktop computer.[48] By 2003, it had grown to 887 smileys and 640 ascii emotions.[49]
The smiley toolbar offered a variety of symbols and smileys and was used on platforms such as MSN Messenger.[50]Nokia, then one of the largest global telecom companies, was still referring to today’s emoji sets as smileys in 2001.[51] The digital smiley movement was headed up by Nicolas Loufrani, the CEO of The Smiley Company.[48] He created a smiley toolbar, which was available at smileydictionary.com during the early 2000s to be sent as emoji.[52] Over the next two years, The Smiley Dictionary became the plug-in of choice for forums and online instant messaging platforms. There were competitors, but The Smiley Dictionary was the most popular. Platforms such as MSN Messenger allowed for customisation from 2001 onwards, with many users importing emoticons to use in messages as text. These emoticons would eventually go on to become the modern-day emoji. It was not until MSN Messenger and BlackBerry noticed the popularity of these unofficial sets and launched their own from late 2003 onwards.[53]
Beginnings of Unicode emoji (2007–2014)
Emoji being added to a text message, 2013An early use of the heart symbol as part of an English language sentence in the I Love New York advertising campaign of 1977
The first American company to take notice of emoji was Google beginning in 2007. In August 2007, a team made up of Mark Davis and his colleagues Kat Momoi and Markus Scherer began petitioning the Unicode Technical Committee (UTC) in an attempt to standardise the emoji.[54] The UTC, having previously deemed emoji to be out of scope for Unicode, made the decision to broaden its scope to enable compatibility with the Japanese cellular carrier formats which were becoming more widespread.[43] Peter Edberg and Yasuo Kida joined the collaborative effort from Apple Inc. shortly after, and their official UTC proposal came in January 2009 with 625 new emoji characters. Unicode accepted the proposal in 2010.[54]
Pending the assignment of standard Unicode code points, Google and Apple implemented emoji support via Private Use Area schemes. Google first introduced emoji in Gmail in October 2008, in collaboration with au by KDDI,[39] and Apple introduced the first release of Apple Color Emoji to iPhone OS on 21 November 2008.[55] Initially, Apple’s emoji support was implemented for holders of a SoftBank SIM card; the emoji themselves were represented using SoftBank’s Private Use Area scheme and mostly resembled the SoftBank designs.[56] Gmail emoji used their own Private Use Area scheme in a supplementary Private Use plane.[57][58]
Separately, a proposal had been submitted in 2008 to add the ARIB extended characters used in broadcasting in Japan to Unicode. This included several pictographic symbols.[59] These were added in Unicode 5.2 in 2009, a year before the cellular emoji sets were fully added; they include several characters which either also appeared amongst the cellular emoji[57] or were subsequently classified as emoji.[60]
After iPhone users in the United States discovered that downloading Japanese apps allowed access to the keyboard, pressure grew to expand the availability of the emoji keyboard beyond Japan.[61] The Emoji application for iOS, which altered the Settings app to allow access to the emoji keyboard, was created by Josh Gare in February 2010.[62] Before the existence of Gare’s Emoji app, Apple had intended for the emoji keyboard to only be available in Japan in iOS version 2.2.[63]
Throughout 2009, members of the Unicode Consortium and national standardization bodies of various countries gave feedback and proposed changes to the international standardization of the emoji. The feedback from various bodies in the United States, Europe, and Japan agreed on a set of 722 emoji as the standard set. This would be released in October 2010 in Unicode 6.0.[64] Apple made the emoji keyboard available to those outside of Japan in iOS version 5.0 in 2011.[65] Later, Unicode 7.0 (June 2014) added the character repertoires of the Webdings and Wingdings fonts to Unicode, resulting in approximately 250 more Unicode emoji.[45]
The Unicode emoji whose code points were assigned in 2014 or earlier are therefore taken from several sources. A single character could exist in multiple sources, and characters from a source were unified with existing characters where appropriate: for example, the “shower” weather symbol (☔️) from the ARIB source was unified with an existing umbrella with raindrops character,[66] which had been added for KPS 9566 compatibility.[67] The emoji characters named “Rain” (“雨”, ame) from all three Japanese carriers were in turn unified with the ARIB character.[57] However, the Unicode Consortium groups the most significant sources of emoji into four categories:[68]
In late 2014, a Public Review Issue was created by the Unicode Technical Committee, seeking feedback on a proposed Unicode Technical Report (UTR) titled “Unicode Emoji“. This was intended to improve interoperability of emoji between vendors, and define a means of supporting multiple skin tones. The feedback period closed in January 2015.[73] Also in January 2015, the use of the zero-width joiner to indicate that a sequence of emoji could be shown as a single equivalent glyph (analogous to a ligature) as a means of implementing emoji without atomic code points, such as varied compositions of families, was discussed within the “emoji ad-hoc committee”.[74]
Unicode 8.0 (June 2015) added another 41 emoji, including articles of sports equipment such as the cricket bat, food items such as the taco, new facial expressions, and symbols for places of worship, as well as five characters (crab, scorpion, lion face, bow and arrow, amphora) to improve support for pictorial rather than symbolic representations of the signs of the Zodiac.[b][76]
Also in June 2015, the first approved version (“Emoji 1.0”) of the Unicode Emoji report was published as Unicode Technical Report #51 (UTR #51). This introduced the mechanism of skin tone indicators, the first official recommendations about which Unicode characters were to be considered emoji, and the first official recommendations about which characters were to be displayed in an emoji font in the absence of a variation selector, and listed the zero-width joiner sequences for families and couples that were implemented by existing vendors.[77] Maintenance of UTR #51, taking emoji requests, and creating proposals for emoji characters and emoji mechanisms was made the responsibility of the Unicode Emoji Subcommittee (ESC), operating as a subcommittee of the Unicode Technical Committee.[78][79]
With the release of version 5.0 in May 2017 alongside Unicode 10.0, UTR #51 was redesignated a Unicode Technical Standard (UTS #51), making it an independent specification.[80] As of July 2017, there were 2,666 Unicode emoji listed.[81] The next version of UTS #51 (published in May 2018) skipped to the version number Emoji 11.0 so as to synchronise its major version number with the corresponding version of the Unicode Standard.[82] The popularity of emoji has caused pressure from vendors and international markets to add additional designs into the Unicode standard to meet the demands of different cultures. Some characters now defined as emoji are inherited from a variety of pre-Unicode messenger systems not only used in Japan, including Yahoo and MSN Messenger.[83] Corporate demand for emoji standardization has placed pressures on the Unicode Consortium, with some members complaining that it had overtaken the group’s traditional focus on standardizing characters used for minority languages and transcribing historical records.[84] Conversely, the Consortium thought that public desire for emoji support has put pressure on vendors to improve their Unicode support,[85] which is especially true for characters outside the Basic Multilingual Plane,[86] thus leading to better support for Unicode’s historic and minority scripts in deployed software.[85]
In 2022, the Unicode Consortium decided to stop accepting proposals for flag emoji, citing low use of the category and that adding new flags “creates exclusivity at the expense of others”.[87][88] The Consortium stated that new flag emoji would still be added when their country becomes part of the ISO 3166-1 standard, with no proposal needed.[87][88]
Oxford Dictionaries named U+1F602 😂 FACE WITH TEARS OF JOY[89] its 2015 Word of the Year.[90] Oxford noted that 2015 had seen a sizable increase in the use of the word “emoji” and recognized its impact on popular culture.[90] Oxford Dictionaries President Caspar Grathwohl expressed that “traditional alphabet scripts have been struggling to meet the rapid-fire, visually focused demands of 21st Century communication. It’s not surprising that a pictographic script like emoji has stepped in to fill those gaps — it’s flexible, immediate, and infuses tone beautifully.”[91]SwiftKey found that “Face with Tears of Joy” was the most popular emoji across the world.[92] The American Dialect Society declared U+1F346 🍆 AUBERGINE to be the “Most Notable Emoji” of 2015 in their Word of the Year vote.[93]
Some emoji are specific to Japanese culture, such as a bowing businessman (U+1F647 🙇 PERSON BOWING DEEPLY), the shoshinsha mark used to indicate a beginner driver (U+1F530 🔰 JAPANESE SYMBOL FOR BEGINNER), a white flower (U+1F4AE 💮 WHITE FLOWER) used to denote “brilliant homework”,[94] or a group of emoji representing popular foods: ramen noodles (U+1F35C 🍜 STEAMING BOWL), dango (U+1F361 🍡 DANGO), onigiri (U+1F359 🍙 RICE BALL), curry (U+1F35B 🍛 CURRY AND RICE), and sushi (U+1F363 🍣 SUSHI). Unicode Consortium founder Mark Davis compared the use of emoji to a developing language, particularly mentioning the American use of eggplant (U+1F346 🍆 AUBERGINE) to represent a phallus.[95] Some linguists have classified emoji and emoticons as discourse markers.[96]
A variety of emoji as they appear on Google’s Noto Color Emoji set as of 2024
In December 2015, a sentiment analysis of emoji was published,[97] and the Emoji Sentiment Ranking 1.0[98] was provided. In 2016, a musical about emoji premiered in Los Angeles.[99][100] The animated The Emoji Movie was released in summer 2017.[101][102]
In January 2017, in what is believed to be the first large-scale study of emoji usage, researchers at the University of Michigan analyzed over 1.2 billion messages input via the Kika Emoji Keyboard[103] and announced that the Face With Tears of Joy was the most popular emoji. The Heart and the Heart eyes emoji stood second and third, respectively. The study also found that the French use heart emoji the most.[104] People in countries like Australia, France, and the Czech Republic used more happy emoji, while this was not so for people in Mexico, Colombia, Chile, and Argentina, where people used more negative emoji in comparison to cultural hubs known for restraint and self-discipline, like Turkey, France, and Russia.[105]
There has been discussion among legal experts on whether or not emoji could be admissible as evidence in court trials.[106][107] Furthermore, as emoji continue to develop and grow as a “language” of symbols, there may also be the potential of the formation of emoji “dialects”.[108] Emoji are being used as more than just to show reactions and emotions.[109]Snapchat has even incorporated emoji in its trophy and friends system with each emoji showing a complex meaning.[110] Emoji can also convey different meanings based on syntax and inversion. For instance, ‘fairy comments’ involve heart, star, and fairy emoji placed between the words of a sentence. These comments often invert the meanings associated with hearts and may be used to ‘tread on borders of offense.’[111]
Sample emoji probability distributions generated by the DeepMoji model
On March 5, 2019,[117] a drop of blood (U+1FA78 🩸 DROP OF BLOOD) emoji was released, which is intended to help break the stigma of menstruation.[118] In addition to normalizing periods, it will also be relevant to describe medical topics such as donating blood and other blood-related activities.[118]
Linguistically, emoji are used to indicate emotional state; they tend to be used more in positive communication. Some researchers believe emoji can be used for visual rhetoric. Emoji can be used to set emotional tone in messages. Emoji tend not to have their own meaning but act as a paralanguage, adding meaning to text. Emoji can add clarity and credibility to text.[120]
Sociolinguistically, the use of emoji differs depending on speaker and setting. Women use emoji more than men. Men use a wider variety of emoji. Women are more likely to use emoji in public communication than in private communication. Extraversion and agreeableness are positively correlated with emoji use; neuroticism is negatively correlated. Emoji use differs between cultures: studies in terms of Hofstede’s cultural dimensions theory found that cultures with high power distance and tolerance to indulgence used more negative emoji, while those with high uncertainty avoidance, individualism, and long-term orientation use more positive emoji.[120] A 6-country user experience study showed that emoji-based scales (specifically the usage of smileys) may ease the challenges related to translation and implementation for brief cross-cultural surveys.[121]
As emoji act as a paralanguage this causes a unique pattern to be seen in the bigrams, trigrams, and quadrigrams of emoji. A study conducted by Gretchen McCulloch and Lauren Gawne showed that the most common bigrams, trigrams, and quadrigrams of emoji are those that repeat the same emoji.[122] Unlike other languages emoji frequently are repeated one after another, while in languages, such as English, it is rare to see words repeated after one another.[122] An example of this is that a common bigram for emoji is two crying laughing emoji. Rather than being a repeated word or phrase the use of emoji after one another typically represents an emphasize of the displayed emoji’s meaning instead.[122] So, one crying laughing emoji means something is funny, two represent it’s really funny, three might represent it’s incredibly funny, and so forth.
Research has shown that emoji are often misunderstood. In some cases, this misunderstanding is related to how the actual emoji design is interpreted by the viewer;[123] in other cases, the emoji that was sent is not shown in the same way on the receiving side.[124]
The first issue relates to the cultural or contextual interpretation of the emoji. When the author picks an emoji, they think about it in a certain way, but the same character may not trigger the same thoughts in the mind of the receiver.[125] For example, people in China have developed a system for using emoji subversively so that a smiley face could be sent to convey a despising, mocking, and obnoxious attitude, as the orbicularis oculi (the muscle near that upper eye corner) on the face of the emoji does not move, and the orbicularis oris (the one near the mouth) tightens, which is believed to be a sign of suppressing a smile.[126]
The second problem relates to encodes. When an author of a message picks an emoji from a list, it is normally encoded in a non-graphical manner during the transmission, and if the author and the reader do not use the same software or operating system for their devices, the reader’s device may visualize the same emoji in a different way. As an example, in April 2020, British actress and presenter Jameela Jamil posted a tweet from her iPhone using the Face with Hand Over Mouth emoji (🤭) as part of a comment on people shopping for food during the COVID-19 pandemic. On Apple’s iOS, the emoji expression was neutral and pensive, but on other platforms the emoji shows as a giggling face. Some fans thought that she was mocking poor people, but this was not her intended meaning.[127]
Researchers from the German Studies Institute at Ruhr-Universität Bochum found that most people can easily understand an emoji when it replaces a word directly – like an icon for a rose instead of the word ‘rose’ – yet it takes people about 50 percent longer to comprehend the emoji.[128]
Variation and ambiguity
Emoji characters vary slightly between platforms within the limits in meaning defined by the Unicode specification, as companies have tried to provide artistic presentations of ideas and objects.[129] For example, following an Apple tradition, the calendar emoji on Apple products always shows July 17, the date in 2002 Apple announced its iCal calendar application for macOS. This led some Apple product users to initially nickname July 17 “World Emoji Day“.[130] Other emoji fonts show different dates or do not show a specific one.[131]
Some Apple emoji are very similar to the SoftBank standard, since SoftBank was the first Japanese network on which the iPhone launched. For example, U+1F483 💃 DANCER is female on Apple and SoftBank standards but male or gender-neutral on others.[132]
Journalists have noted that the ambiguity of emoji has allowed them to take on culture-specific meanings not present in the original glyphs. For example, U+1F485 💅 NAIL POLISH has been described as being used in English-language communities to signify “non-caring fabulousness”[133] and “anything from shutting haters down to a sense of accomplishment”.[134][135] Unicode manuals sometimes provide notes on auxiliary meanings of an object to guide designers on how emoji may be used, for example noting that some users may expect U+1F4BA 💺 SEAT to stand for “a reserved or ticketed seat, as for an airplane, train, or theater”.[136]
Various, often incompatible, character encoding schemes were developed by the different mobile providers in Japan for their own emoji sets.[57][71] For example, the extended Shift JIS representation F797 is used for a convenience store (🏪) by SoftBank, but for a wristwatch (⌚️) by KDDI.[71][57] All three vendors also developed schemes for encoding their emoji in the Unicode Private Use Area: DoCoMo, for example, used the range U+E63E through U+E757.[57] Versions of iOS prior to 5.1 encoded emoji in the SoftBank private use area.[154][155]
Unicode support considerations
Most, but not all, emoji are included in the Supplementary Multilingual Plane (SMP) of Unicode, which is also used for ancient scripts, some modern scripts such as Adlam or Osage, and special-use characters such as Mathematical Alphanumeric Symbols.[156] Some systems introduced prior to the advent of Unicode emoji were only designed to support characters in the Basic Multilingual Plane (BMP) on the assumption that non-BMP characters would rarely be encountered,[86] although failure to properly handle characters outside of the BMP precludes Unicode compliance.[157]
The introduction of Unicode emoji created an incentive for vendors to improve their support for non-BMP characters.[86] The Unicode Consortium notes that “[b]ecause of the demand for emoji, many implementations have upgraded their Unicode support substantially”, also helping support minority languages that use those features.[85]
Color support
Any operating system that supports adding additional fonts to the system can add an emoji-supporting font. However, inclusion of colorful emoji in existing font formats requires dedicated support for color glyphs. Not all operating systems have support for color fonts, so, emoji might have to be rendered as black-and-white line art or not at all. There are four different formats used for multi-color glyphs in an SFNT font,[158] not all of which are necessarily supported by a given operating system library or software package such as a web browser or graphical program.[159]
Implementation by different platforms and vendors
Apple first introduced emoji to their desktop operating system with the release of OS X 10.7 Lion, in 2011. Users can view emoji characters sent through email and messaging applications, which are commonly shared by mobile users, as well as any other application. Users can create emoji symbols using the “Characters” special input panel from almost any native application by selecting the “Edit” menu and pulling down to “Special Characters”, or by the key combination ⌘ Command+⌥ Option+T. The emoji keyboard was first available in Japan with the release of iPhone OS version 2.2 in 2008.[160] The emoji keyboard was not officially made available outside of Japan until iOS version 5.0.[161] From iPhone OS 2.2 through to iOS 4.3.5 (2011), those outside Japan could access the keyboard but had to use a third-party app to enable it. Apple has revealed that the “face with tears of joy” is the most popular emoji among English-speaking Americans. On second place is the “heart” emoji, followed by the “Loudly Crying Face”.[162][better source needed]
An update for Windows 7 and Windows Server 2008 R2 brought a subset of the monochrome Unicode set to those operating systems as part of the Segoe UI Symbol font.[163] As of Windows 8.1 Preview, the Segoe UI Emoji font is included, which supplies full-color pictographs. The plain Segoe UI font lacks emoji characters, whereas Segoe UI Symbol and Segoe UI Emoji include them. Emoji characters can be accessed through the onscreen keyboard’s 😀 key or through the physical keyboard shortcut ⊞ Win+..
In 2016, Firefox 50 added in-browser emoji rendering for platforms lacking in native support.[164]
Facebook and Twitter replace all Unicode emoji used on their websites with their own custom graphics. Prior to October 2017, Facebook had different sets for the main site and for its Messenger service, where only the former provides complete coverage. Messenger now uses Apple emoji on iOS, and the main Facebook set elsewhere.[165]Facebook reactions are only partially compatible with standard emoji.[166]
Modifiers
Emoji versus text presentation
Unicode defines variation sequences for many of its emoji to indicate their desired presentation.
Emoji characters can have two main kinds of presentation:
an emoji presentation, with colorful and perhaps whimsical shapes, even animated
a text presentation, such as black & white— Unicode Technical Report #51: Unicode Emoji[68]
Specifying the desired presentation is done by following the base emoji with either U+FE0E VARIATION SELECTOR-15 (VS15) for text or U+FE0F VARIATION SELECTOR-16 (VS16) for emoji-style.[167] As of version 16.0 (2024), Unicode defines presentation sequences for 371 characters.[168] However, the Unicode Technical Committee has since determined that unifying colourful emoji characters with textual symbols and dingbats was a “mistake”, and resolved to allocate new code points rather than defining new presentation sequences.[169]
Five symbol modifier characters were added with Unicode 8.0 to provide a range of skin tones for human emoji. These modifiers are called EMOJI MODIFIER FITZPATRICK TYPE-1-2, -3, -4, -5, and -6 (U+1F3FB–U+1F3FF): [🏻 🏼 🏽 🏾 🏿] Error: {{Lang}}: Latn text/non-Latn script subtag mismatch (help). They are based on the Fitzpatrick scale for classifying human skin color. Human emoji that are not followed by one of these five modifiers should be displayed in a generic, non-realistic skin tone, such as bright yellow (■), blue (■), or gray (■).[68] Non-human emoji (like U+26FD ⛽ FUEL PUMP) are unaffected by the Fitzpatrick modifiers.[170] As of Unicode version 16.0, Fitzpatrick modifiers can be used with 131 human emoji spread across seven blocks: Dingbats, Emoticons, Miscellaneous Symbols, Miscellaneous Symbols and Pictographs, Supplemental Symbols and Pictographs, Symbols and Pictographs Extended-A, and Transport and Map Symbols.[171]
The following table shows both the Unicode characters and the open-source “Twemoji” images, designed by Twitter:
Code point
Name
Type shown
Default
Fitzpatrick type
1–2
3
4
5
6
U+1F9D2
Child
Text
🧒
🧒🏻
🧒🏼
🧒🏽
🧒🏾
🧒🏿
Twemoji image
U+1F466
Boy
Text
👦
👦🏻
👦🏼
👦🏽
👦🏾
👦🏿
Twemoji image
U+1F467
Girl
Text
👧
👧🏻
👧🏼
👧🏽
👧🏾
👧🏿
Twemoji image
U+1F9D1
Adult
Text
🧑
🧑🏻
🧑🏼
🧑🏽
🧑🏾
🧑🏿
Twemoji image
U+1F468
Man
Text
👨
👨🏻
👨🏼
👨🏽
👨🏾
👨🏿
Twemoji image
U+1F469
Woman
Text
👩
👩🏻
👩🏼
👩🏽
👩🏾
👩🏿
Twemoji image
Joining
Behaviour of the ZWJ and ZWNJ format controls with various types of character, including emoji
Implementations may use a zero-width joiner (ZWJ) between multiple emoji to make them behave like a single, unique emoji character.[68] For example, the sequence U+1F468 👨 MAN, U+200D ZERO WIDTH JOINER, U+1F469 👩 WOMAN, U+200D ZERO WIDTH JOINER, U+1F467 👧 GIRL (👨👩👧) could be displayed as a single emoji depicting a family with a man, a woman, and a girl if the implementation supports it. Systems that do not support it would ignore the ZWJs, displaying only the three base emoji in order (👨👩👧).
Unicode previously maintained a catalog of emoji ZWJ sequences that were supported on at least one commonly available platform. The consortium has since switched to documenting sequences that are recommended for general interchange (RGI). These are clusters that emoji fonts are expected to include as part of the standard.[172]
The ZWJ has also been used to implement platform-specific emoji. For example, in 2016, Microsoft released a series of Ninja Cat emoji for their Windows 10 Anniversary Update. The sequence U+1F431 🐱 CAT FACE, U+200D ZERO WIDTH JOINER, U+1F464 👤 BUST IN SILHOUETTE was used to create Ninja Cat (🐱👤).[c][173] Ninja Cat and variants were removed in late 2021’s Fluent emoji redesign.[174]
Unicode 16.0 specifies a total of 3,790 emoji using 1,431 characters spread across 24 blocks, of which 26 are Regional indicator symbols that combine in pairs to form flag emoji, and 12 (#, * and 0–9) are base characters for keycap emoji sequences.[175][171][68]
The 2009 film Moon featured a robot named GERTY who communicates using a neutral-toned synthesized voice together with a screen showing emoji representing the corresponding emotional content.[176]
A musical called Emojiland premiered at Rockwell Table & Stage in Los Angeles in May 2016[99][100] after selected songs were presented at the same venue in 2015.[179][180]
In October 2016, the Museum of Modern Art acquired the original collection of emoji distributed by NTT DoCoMo in 1999.[181]
In November 2016, the first emoji-themed convention, Emojicon, was held in San Francisco.[182]
In April 2017, the Doctor Who episode “Smile” featured nanobots called Vardy, which communicate through robotic avatars that use emoji (without any accompanying speech output) and are sometimes referred to by the time travelers as “Emojibots”.[184]
On September 3, 2021, Drake released his sixth studio album, Certified Lover Boy. The album’s cover art features twelve emoji of pregnant women in varying clothing colors, hair colors, and skin tones.[186][187]
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Joiner.svg)
